Poor Iteration. Its cousin Innovation continually gets celebrated while Iteration is responsible for most of the day-to-day success of businesses. Plus, many activities and updates are labeled as “innovations” when they are actually iterations of an established product or service.
Innovation is different from Iteration
Innovation establishes something new and distinct from what an organization currently offers. However, it should still adhere to a well defined strategy. Authentic innovation is an uncommon, originating activity that leaps past mere iterative progression.
Startups everywhere, from those in health care technology to those making dog food, are eager to describe themselves as “disruptive.” All the cools kids are disruptive so they must be too. Authentic Disruption is actually pretty rare. And, true Disruption is usually displaced from direction competition. Often startups or incumbent businesses aren’t even aware they are being...
The activities of Depreciation and Destruction are part of the Sustaining set of activities on the Strategic Positioning Spectrum. Unlike other areas of The Spectrum, the defining characteristic of Deprecation is often represented by a lack of change.