Articles

Is your business or industry ripe for disruption?

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The term “disruption” continues to be overused in our economy, so defining exactly what it is vs. what it isn’t also continues to be difficult. I offer a basic view of disruption that can help before reading this article, should you need more context. There are two main benefits to understanding disruption. The first is having a better idea of how to be the disruptor. The second is how to realize...

Your Job Descriptions Are Terrible

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  It doesn’t really matter whether you’re a small startup or a large established company; your job descriptions are probably terrible. Don’t worry, you’re not alone. Businesses and prospects both hate job descriptions Trying to figure out what a job is like by reading through a job description is like reading the outline for a jr. high student’s term paper. It’s a poorly organized, rambling...

Client or Customer?

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    Through my work in and with various agencies over past decade or more I’ve noticed a problematic trend: a confusion between who is a client and who is a customer. Businesses should keep in mind that each relationship requires a different point-of-view. This is most critical when looking for a new vendor. No, you’re not partners. I don’t like the term “partner” for client...

Sustaining vs Originating

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Work generally falls into one of two categories: Sustaining and Originating. Sustaining makes up the majority of work. Sustaining work includes maintenance operations, as well as iterating products to keep pace with a market. It even includes depreciation practices.

Overview

The Strategic Web is an independent consultancy focused on innovation strategy. I help businesses and organizations develop strategies to differentiate themselves in the marketplace and progress out of static practices.

Let’s Talk
Scott Hutcheson
615-275-9998

scott@thestrategicweb.com