Articles

Disney Parks’ Foundational Activity

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VIDEO TRANSCRIPT: Would you like to see a quick visual example of a strategic positioning activity for a giant multinational brand? Really, who doesn’t. Let’s take a look. In just a few seconds this guy is going to demonstrate a key strategic positioning aspect of Disney Theme parks. [Gaston gets a little girl who is crying a free cinnamon bun.] Let’s see that again…Did you catch it? What...

Is your business or industry ripe for disruption?

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The term “disruption” continues to be overused in our economy, so defining exactly what it is vs. what it isn’t also continues to be difficult. I offer a basic view of disruption that can help before reading this article, should you need more context. There are two main benefits to understanding disruption. The first is having a better idea of how to be the disruptor. The second is how to realize...

Your Job Descriptions Are Terrible

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  It doesn’t really matter whether you’re a small startup or a large established company; your job descriptions are probably terrible. Don’t worry, you’re not alone. Businesses and prospects both hate job descriptions Trying to figure out what a job is like by reading through a job description is like reading the outline for a jr. high student’s term paper. It’s a poorly organized, rambling...

Client or Customer?

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    Through my work in and with various agencies over past decade or more I’ve noticed a problematic trend: a confusion between who is a client and who is a customer. Businesses should keep in mind that each relationship requires a different point-of-view. This is most critical when looking for a new vendor. No, you’re not partners. I don’t like the term “partner” for client...

Overview

The Strategic Web is an independent consultancy focused on innovation strategy. I help businesses and organizations develop strategies to differentiate themselves in the marketplace and progress out of static practices.

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Scott Hutcheson
615-275-9998

scott@thestrategicweb.com