I use the Strategic Positioning Spectrum to help determine the status of a client’s strategy and whether it should progress one direction or another. It’s helpful for determining strategies for products and services, hiring and team building, and developing a proper activity fit for their current range on the spectrum.
My services and offerings involve counseling and insight on the issues of strategy and innovation.
The term strategy is grossly overused. Strategy is not your mission, vision or values. Strategy is not your marketing campaign or your sales goals or your even approach for growth. Strategy is your defined position in your marketplace.
Innovation is different from Iteration
Innovation establishes something new and distinct from what an organization currently offers. However, it should still adhere to a well defined strategy. Authentic innovation is an uncommon, originating activity that leaps past mere iterative progression.